Capriotti’s opens first Richmond-area shop in Midlothian

By AI, Created 1:52 PM UTC, May 29, 2026, /AGP/ – Capriotti’s Sandwich Shop will open its first Richmond-area location June 9 at 35 Le Gordon Dr. in Midlothian, with a grand-opening giveaway and raffle tied to the brand’s 50th anniversary. The new shop adds dine-in, pickup, delivery and catering options to the fast-growing Richmond market.

Why it matters: - Capriotti’s is expanding into the Richmond area for the first time, adding a new fast-casual sandwich option in Midlothian. - The opening gives local customers access to the brand’s signature sandwiches, including The Bobbie and the Classic Cheesesteak. - The store launch also gives Capriotti’s another foothold as the chain continues national expansion.

What happened: - Capriotti’s Sandwich Shop will open its first Richmond-area location on Tuesday, June 9, at 35 Le Gordon Dr. in Midlothian. - Entrepreneur James Kimball is leading the new location. - The grand opening starts at 10 a.m. - The first 50 guests in line will receive a free small sub gift card for a future visit. - Guests who make a purchase between 1 p.m. and 3 p.m. on opening day can enter a raffle for Free Capriotti’s for a year. - K95.3 FM will host a live radio remote on-site during the celebration.

The details: - The new restaurant is 1,540 square feet and includes patio seating. - The shop will be open daily from 10 a.m. to 9 p.m. - Customers can dine in, pick up orders or use delivery. - The menu centers on premium, scratch-made sandwiches. - The Classic Cheesesteak is a member of the Cheesesteak Hall of Fame. - The Bobbie is made with slow-roasted turkey, cranberry sauce and stuffing. - The shop will offer catering, including party trays with signature subs and salads. - Capriotti’s Rewards is available in store or online at capriottis.com. - Rewards members earn points on purchases and receive exclusive offers. - For more information, customers can visit the company’s website and follow @capriottis on social media. - Free Capriotti’s for a year means one small sub per week for 52 weeks, excluding the Wagyu sub, and is redeemable only at the Midlothian location.

Between the lines: - Kimball said he and his wife first considered franchise ownership in restaurants, and Capriotti’s was the first brand that came to mind. - Kimball said Midlothian is a vibrant and growing area within the Richmond market. - The opening ties into Capriotti’s 50th anniversary, which the brand is using to add energy to the launch. - The store format suggests Capriotti’s is targeting both everyday diners and group orders through catering.

What’s next: - Capriotti’s will start serving customers immediately after the June 9 opening. - The Midlothian location could serve as a springboard for further brand awareness in the Richmond market. - Capriotti’s Rewards signups may help the company build repeat traffic after launch.

The bottom line: - Capriotti’s is betting that a high-traffic grand opening, a familiar franchise operator and a signature sandwich menu will help the brand win over Richmond-area customers quickly.