DataGreat opens AI travel market intelligence platform for the wider industry

By AI, Created 11:37 AM UTC, May 20, 2026, /AGP/ – DataGreat is launching an AI-powered travel research platform built inside Safaryar Holidays and now available to hotels, DMCs, tour operators, investors, and tourism boards. The product offers on-demand intelligence across 25 modules, eight research workflows, and 42 major tourism economies as travel buyers look for faster, cheaper analysis.

Why it matters: - Travel market intelligence has often been priced and packaged for large hotel chains and consultancies. - DataGreat is aimed at smaller operators, mid-market groups, investors, and destination planners that need faster research without enterprise subscription costs. - The platform could change how travel companies evaluate destinations, source markets, recovery trends, and investment opportunities.

What happened: - Alper Tekin, founder of Istanbul-based Safaryar Holidays, opened DataGreat to the global travel industry after building the platform for internal use. - DataGreat launches with 25 specialized research modules organized into 8 named presets. - The platform covers 42 of the world’s largest tourism economies. - The system is available now at DataGreat’s website.

The details: - Country Snapshot delivers one-page intelligence on a single tourism economy, including headlines, rankings, and macro indicators. - Market Entry combines TAM, SAM and SOM sizing with source market profiles, competitive rankings, and investment landscape signals. - Investor Pitch assembles a pitch-ready thesis with market size, 10-year forecasts, post-pandemic recovery curves, and global positioning. - Feasibility Study evaluates market size, competitive density, demand trajectory, and risk factors for project-level investment decisions. - Source Market Deep-dive maps visitor origins, source market concentration risk, and recovery patterns by origin country. - Recovery Benchmark compares post-pandemic recovery against peer destinations, segment by segment. - Investment Attractiveness Brief quantifies capital flows, investment rankings, and long-term growth signals for private equity, sovereign wealth funds, and institutional travel investors. - Regional Benchmark compares 3 to 10 countries across the platform’s full metric set. - Reports are generated on demand rather than on a fixed publication schedule. - Safaryar Holidays, a B2B hotel wholesaler and destination management company, used the platform internally as the development case study. - The company’s daily use of DataGreat for sourcing decisions, partner evaluation, and demand analysis served as a validation layer for the shipped modules.

Between the lines: - The launch reflects a broader shift in travel research as AI agent tools make more customized analysis possible at lower cost. - Tekin framed the core problem as access rather than data availability, saying the industry needs research that is faster, cheaper, and better matched to day-to-day decisions. - DataGreat is also trying to fill a long-tail market gap that enterprise research providers have not served well.

What’s next: - DataGreat will compete for adoption among hotels, DMCs, tour operators, tourism boards, analysts, and travel investors that want decision-ready research on demand. - The platform’s value will likely be judged by how well it replaces slower quarterly reports with usable intelligence for commercial and investment planning.

The bottom line: - DataGreat is turning an internal travel ops research tool into a commercial AI platform for the broader industry, with a focus on speed, specificity, and lower-cost access to market intelligence.